Two of the most challenging things in film production; working with children and stop motion animation. So naturally, we decided to bring both of these elements together for a fun-filled campaign for Childs Farm.
Childs Farm wanted something that would cut through the noise of social media. We knew that stop motion was a hugely engaging format and would work well in the space but we didn't want to lose the human appeal by using characters so we chose pixellation - stop motion but with people!
Over two days and thousands of individual still frames, we produced a 30s TV spot and a series of digital assets that tells the story of the reality of parenthood.