We believe that content should do a lot more than just push product. It should add value to the audience, entertain and give them a reason to engage.
Social media influencers Ollie and Emma Proudlock were in the process of renovating their home and were going to be working with a number of brands during the process. Rather than just post a few selfies with #ad, we developed the concept of Crib to Casa; a 20 part Youtube series that would document the renovation process and build the brand partnerships into the content in a much more organic way.
The result? 2M+ views across social channels and an uplift of 25k subscribers on Youtube.