GSTEEL is the first in the lineup of GSHOCK's metal watches. Like all GSHOCK watches, it is tough but unlike many of the other models, it has a very low form factor and is styled much more for every day life.
Our challenge was to highlight the stylish design of the new watch whilst also reminding the audience that it was capable of more.
We developed the tagline, Built for Adventure. Designed for Life. to highlight the mixed functionality of the watch. We then told the story of a man who's passion for motorbikes and getting off the beaten track require a watch that can go anywhere and do anything.
Through a series of product and lifestyle photography and a suite of videos designed for social, we helped GSHOCK launch the GSTEEL with a hard hitting campaign.