It's not often that you are asked to make a video about AI technology that pairs humans with cats but that's exactly what happened with Afiniti. For some fun on April Fool's day, we were tasked with producing a semi-serious film about Purr Better, Afiniti's new, patented AI technology that would revolutionise the adoption of cats.
Working with teams in the UK, US and Barbados, we shot and edited around the clock to meet a very tight deadline.
The result? Over 1.5M views on social and a lot of smiling people.